Details for Position: 21184 - SA

Site Analytics, Senior Analyst

Location: New York

Sr Analyst, Site Analytics Implementation

This is a technical and analytical role, reporting to the company’s Data and Analytics team. The right candidate will be an Adobe expert and be able to lead analytics tagging projects from business requirements gathering through implementation and QC.

We are looking for someone that can engage Business and Marketing peers to understand their measurement and tracking needs; work with the Technology team to understand current site architecture and recommend and implement tagging to close any gaps and deliver the required reporting solutions to the company.


  • Work with various internal business owners and stakeholders to understand business objectives and recommend corresponding measurement strategies
  • Develop clear and specific Business Requirements Documents (BRDs) to ensure all parties are aligned on how project deliverables will address business objectives
  • Translate BRDs into detailed and thorough technical specifications documents that will provide clear direction to Technology team (Developers)
  • Audit analytics objects, tags and reporting elements and recommend fixes or enhancements to achieve business goals     
  • Independently update data layers and tag manager code to implement new / enhanced tracking and reporting capabilities
  • Perform all necessary testing and QA
  • Create new and custom reporting
  • Maintain up-to-date technical specifications, SDRs and any additional documentation to ensure accurate and comprehensive analytics tagging and reporting

Required qualifications:

  • 5+ years of relevant work experience
  • 3+ years of hands-on experience in analytics implementation role(s) using Adobe products, expert level, specifically: Adobe Analytics, Launch, Workspace, Report Builder, Target
  • Highly proficient using Google Analytics and Google Tag Manager,
  • Expertise leading tagging projects from inception through completion including partnering with technical and non-technical stakeholders to build requirements, implementation and QC
  • Proficiency using debugging tools
  • Strong analytical skills including experience building measurement plans and evaluating competing measurement and attribution methodologies
  • Experience with E-commerce measurement and KPIs
  • Proven ability to independently manage multiple high-priority projects

Additional qualifications (preferred)

  • Bachelor’s degree
  • Industry experience in live entertainment, travel or hospitality
  • Experience with SQL and Tableau
  • Web development experience, familiarity with multiple programming languages