Michael Butcher

Michael Butcher

Head of Strategic Initiatives

Michael Butcher is Head of Strategic Initiatives at Entertainment Benefits Group (EBG). In this role, Michael will help evaluate and develop new strategic initiatives in the corporate benefits space as we continue our exploration of expanded products, services and opportunities. 


Prior to joining EBG, Michael was the co-founder and COO at Beneplace, a premier voluntary benefits platform provider.  Starting in early 2002, he designed the original Beneplace platform with the intent to provide employers with a tool to better manage an ever-growing number of employee benefits.  Beneplace was acquired by EBG in September 2019 after many years of successful growth.  


Michael began his career with MetLife in their Voluntary Benefits Group.  During his tenure, he held senior sales and client service positions and sat on numerous product teams that designed specialty insurance products for the large employer marketplace. 


Michael holds both a Bachelor’s degree in Economics and a Bachelor’s degree in Sociology from the University of Massachusetts. 

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