Details for Position: NY-DMA

Senior Data Analyst - Digital Marketing

Location: New York

The Senior Data Analyst – Digital Marketing supports the company's Marketing, Sales and Operations teams with reporting and analysis for all of EBG’s e-commerce platforms. This role is part of the Database Marketing and Customer Insights team and is the company’s SME for all site analytics across multiple e-commerce sites and brands. The Digital Analyst is proficient in multiple web analytics solutions, implementation and troubleshooting of advanced tagging and measurement, attribution models, A/B and multi variant testing and aspires to acquire new areas of analytics expertise on the job.



Dashboards and reporting: Work with internal stakeholders and 3rd parties to create, maintain and distribute performance / KPIs dashboards using

  • Adobe Analytics
  • Tableau
  • Excel

Site behavior analysis and optimization

  • Use Adobe Analytics to diagnose issues and identify opportunities.
  • Closely monitor all KPIs and flag variances
  • Identify friction points in the purchase funnel and recommend optimizations
  • Monitor performance of new products and pages
  • Measure effectiveness of traffic sources including email, paid media and retargeting campaigns
  • Monitor impact of different product mix and merchandising tactics and recommend optimizations

Data integrity

  • Manage relationship with Adobe Analytics, ensure all required tags are in place and working properly
  • Support Marketing managers to implement new tags and / or testing platforms
  • Work closely with Technology team to implement and optimize tracking and measurement

Internal clients include

  • Consumer Marketing
  • Partner Development
  • Sales and Client Service
  • Operations

Success metrics

  • Create and institutionalize insightful marketing dashboards
  • Glean insights from data and effectively communicate opportunities to multiple internal audiences from Executive Leadership to marketing coordinators and technology partners
  • Become the “go-to” resource and subject matter expert for web analytics at EBG
  • Build strong, productive relationships with external partners



  • Bachelors’ degree
  • 3+ years of marketing analytics experience, including
    • Web and mobile analytics – tagging, measurement, reporting
    • Proficiency in Tag Management Solutions: Adobe Tag Manager, Google Tag Manager
    • Data visualization
    • A/B and multivariate testing
    • Multi-channel attribution
  • Proficiency with multiple analytics tools
    • Adobe Analytics / Omniture
    • Google Analytics
    • Microsoft Excel
  • Ability to independently manage multiple projects with a high degree of accuracy and attention to detail
  • Flexibility to flourish in fast paced environment and quickly shift priorities to accommodate business needs
  • Excellent written and oral communication skills
  • Occasional travel



  • Travel and/or Entertainment industry experience
  • Experience with Tableau and other data visualization tools
  • SQL proficiency  - ability to query relational databases
  • Experience with database architecture and coding



The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility but should not be considered an all-inclusive listing of work requirements.