Details for Position: NY - MCCD

Marketing Coordinator

Location: New York

EBG is looking for a Marketing Coordinator who will be responsible for the coordination of growth-marketing efforts in the HR Benefits space for prospects and current clients. Support execution of email automation, digital media, print, and multi-channel campaigns. Leverage best practices and promote brand awareness to effectively influence the target audience, and report on campaign performance. Interface with internal marketing support resources, sales and service associates, and stakeholders to manage projects and provide updates.

 

Responsibilities

  • Execute email communications and automated email campaigns in Marketo
  • Maintain awareness and integrity of contact database and CRM/Email Automation integration
  • Copy-editing and review, design edits, and quality control as needed
  • Coordinate with and communicate with internal stakeholders and external vendors
  • Monitor email metrics, web analytics, CRM reporting, and other campaign statistic for analysis
  • Assist in sourcing, development, and inventory management of marketing content, collateral, and assets
  • Assist in ensuring brand compliance and consistency of strategy and messaging of deliverables

 

Qualifications

  • 2+ years marketing experience 
  • Email automation experience
  • Exceptional verbal and written communication skills
  • Results driven, detail oriented, consistently meets deadlines and produces high-quality work
  • Bachelor’s degree in Marketing, Communications or similar field

 

Preferred qualifications

  • Familiarity with Marketo and/or Salesforce
  • Design experience in Photoshop and/or InDesign
  • Proficient in HTML coding
  • Experience in marketing for hospitality, entertainment, travel, health, or benefits

 

Other Information

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility but should not be considered an all-inclusive listing of work requirements.