Details for Position: AV-DMC

Digital Marketing Coordinator

Location: Aventura

The Digital Marketing Coordinator will assist with the execution and management of EBG’s online marketing strategy, including paid search, display advertising, affiliate marketing, and search engine optimization (SEO). This position will be responsible for tracking, analyzing, and optimizing campaign performance to ensure account goals are achieved. The Digital Marketing Coordinator will collaborate closely with key teams across EBG to ensure digital campaigns are aligned with corporate strategies and initiatives.

Essential Functions

  • Assist in the execution of digital marketing campaigns to drive awareness, visits, bookings, and revenue through SEM, display, affiliates, and SEO
  • Work with digital media buying agency to monitor search terms, create and update campaigns to maximize efficiency of ad spend, and perform routine audits of campaigns to ensure consistency across ad copy and website content
  • Assist with the preparation and creation of digital assets for display advertising and monitor performance to optimize accordingly
  • Work with affiliate agency to develop affiliate assets, promotions, and reporting, and assist in identifying new opportunities to grow the affiliate network
  • Track and analyze performance metrics through analytical tools, including Google Analytics, Adobe Analytics, and Adwords
  • Identify and implement new marketing trends to optimize campaign performance and drive qualified traffic to the websites
  • Perform other duties as assigned

Job Requirements & Qualifications

  • Assist in the execution of digital marketing campaigns to drive awareness, visits, bookings, and revenue through SEM, display, affiliates, and SEO
  • Work with digital media buying agency to monitor search terms, create and update campaigns to maximize efficiency of ad spend, and perform routine audits of campaigns to ensure consistency across ad copy and website content
  • Assist with the preparation and creation of digital assets for display advertising and monitor performance to optimize accordingly
  • Work with affiliate agency to develop affiliate assets, promotions, and reporting, and assist in identifying new opportunities to grow the affiliate network
  • Track and analyze performance metrics through analytical tools, including Google Analytics, Adobe Analytics, and Adwords
  • Identify and implement new marketing trends to optimize campaign performance and drive qualified traffic to the websites
  • Perform other duties as assigned

Other Information

The statements contained herein reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required, and the scope of responsibility but should not be considered an all-inclusive listing of work requirements.